Develop a bold, high-energy brand identity for Heat Lacrosse, a competitive lacrosse program seeking a modern and unified visual presence across uniforms, merchandise, and marketing materials. The goal was to create a distinctive identity that embodies the team’s speed, intensity, and competitive spirit both on and off the field.

Heat Lacrosse contracted me to create a full visual identity system that could be implemented across all applications.

• Logo Design: Designed a custom mark that combines an “H”, the number “1” (the founder’s jersey number), and a flame icon to symbolize unity and competitive fire.

• Visual System: Established a striking color palette of hot pink (#F44AA0), bright cyan (#01B9FF), and deep black (#1D1C1D) to deliver an athletic, high-contrast look.

• Typography: Paired Roboto and Abolition typefaces to balance approachability with bold, dynamic impact.

• Applications: Extended the brand across uniforms, event graphics, merchandise, and marketing materials, ensuring consistency and visual energy throughout every touchpoint.

The new Heat Lacrosse identity delivered a cohesive, memorable, and energetic brand system that elevated the program’s visibility and professionalism. From tournament promotions to on-field gear, the design strengthened team pride and positioned Heat Lacrosse as a standout presence in competitive youth sports.

• Illustator

• Photoshop