I worked with Heat Lacrosse, a competitive lacrosse program, to build a bold and energetic brand identity that stands out both on and off the field. My contributions included logo design, branding guidelines, and creative applications across uniforms, marketing, and merchandise.
Logo & Branding
The Heat Lacrosse logo blends modern athletic energy with symbolic meaning. By combining an “H”, the number “1”, and a flame icon, the mark represents both team unity and competitive fire. The visual system uses a striking color palette—hot pink (#F44AA0), bright cyan (#01B9FF), and deep black (#1D1C1D)—to deliver a high-energy aesthetic that matches the intensity of the sport.
Typography pairings of Roboto and Abolition reinforce the brand’s balance of accessibility and boldness. Together, these design choices give Heat Lacrosse a consistent and memorable identity.
Applications
The Heat Lacrosse brand was applied across a wide range of touchpoints, including:
Tournament Promotions: Custom event graphics and posters, including the 1812 Shootout and National Invitational, designed with dynamic photography, bold type, and flame-inspired accents.
Uniforms & Gear: Jerseys and pinnies featuring the Heat Lacrosse logo, ensuring strong visual presence on the field.
Merchandise: Embroidered hats and apparel showcasing the logo in vibrant detail.
Marketing Materials: Digital and print branding that builds excitement and drives community engagement.
