As a contract illustrator for Doodles, I created digital artwork and looping GIFs that helped drive engagement and strengthen the brand’s playful, community-driven identity across social media platforms.
Key Contributions:
Rapid-Reaction Illustrations: Produced timely, topical artwork that capitalized on trending conversations within the Doodles community and Web3 culture. These fast-turnaround pieces often achieved viral reach, generating hundreds of thousands of impressions and thousands of interactions across platforms.
GIF & Animation Design: Developed simple, looping GIFs designed for versatility—optimized for use in replies, community threads, and digital storytelling. Their clean, expressive style encouraged organic sharing and broadened Doodles’ visual presence across social channels.
Visual Identity: Created character-driven, minimalist scenes that fit seamlessly into Doodles’ established pastel color palettes, soft linework, and expressive humor that resonated with both core fans and new audiences.
Result:
The artwork contributed to Doodles’ ongoing social media success, blending pop culture relevance with brand storytelling. By combining agility in concepting and execution with a distinct, accessible visual language, the illustrations strengthened engagement and community identity.
