Develop a global training program for McDonald’s CODE initiative that educates teams on digital innovation, restaurant technology, and system modernization. The project required a consistent and engaging identity that could translate complex technical concepts into clear, visually-driven learning experiences for employees worldwide.

As Creative Director, I led the development of the CODE visual identity and training assets from concept through delivery. This included:

• Designing multiple logo and branding options that evolved McDonald’s recognizable look into a sleek, tech-forward aesthetic.

• Directing a multidisciplinary team of designers, developers, and writers to create animations, interactive modules, and eLearning materials.

• Producing motion graphics, video assets, and badge animations built around a cohesive design system using HUD (heads-up display) layouts, UI elements, and glowing digital transitions.

• Pitching the creative direction and visual concept directly to executive leadership, including the CTO, to ensure alignment with global brand strategy.

The CODE training suite delivered a clear, unified visual framework that strengthened how McDonald’s educates its teams on critical restaurant technology. Designed for a system of over 13,000 locations and hundreds of thousands of connected devices, the new visuals and motion system helped simplify complex concepts and improve understanding across global operations. The work set a new creative standard for internal training, combining clarity, consistency, and brand precision at scale.

• Illustator

• Photoshop

• After Effects

• Audition