As Creative Director, I led the development of the visual identity and training assets for McDonald’s global CODE initiative. My work included designing multiple logo options and branding elements, producing animated video assets, and overseeing a team of designers, developers, and writers.

I pitched the overall visual identity and concept directly to executive leadership (including the CTO), pushing McDonald’s world-famous branding into fresh, modern territory while ensuring it remained recognizable and on-brand.

The final deliverables included animations, interactive graphics, and eLearning modules that became core components of training programs adopted by dozens of McDonald’s teams worldwide. By blending bold creative direction with precise brand stewardship, this project helped elevate the way McDonald’s communicates complex technical training to its global workforce.