Collaborate with Bridal by J, a boutique bridal dress shop, to create a timeless visual identity and elegant online presence that captures the brand’s refined, feminine personality. The goal was to design a cohesive brand system and digital experience that communicates beauty, sophistication, and approachability.

As Designer and Web Developer, I led both brand creation and website design.

• Logo Design: Designed a custom mark featuring a flowing “J” framed by delicate floral linework, symbolizing elegance, grace, and organic movement.

• Brand Style Guide: Developed a comprehensive visual system defining fonts (Prata and Avant Garde Gothic), brand personality traits (Elegant, Flowy, Floral, Organic), and a soft color palette of Pebble, Fossil, Crepe, Blush, and White.

• Website Design & Development: Built a clean, minimalist site that mirrors the visual tone of the brand. The design emphasizes airy layouts, soft neutrals, and intuitive navigation to provide a seamless, inspiring user experience for brides exploring the shop’s offerings.

The completed identity and website positioned Bridal by J as a modern, elegant brand with a consistent look and feel across digital and print platforms. The new design system strengthened brand recognition and created a polished online destination that reflects the emotional and aspirational nature of the bridal experience.

• Illustator

• Photoshop

• Squarespace