Brand Identity & Visual System
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Partner with Title Haven, a real estate services company, to create a professional and trustworthy brand identity that communicates stability, reliability, and modern sophistication. The objective was to establish a cohesive visual system adaptable across digital, print, and environmental applications.
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As Designer and Brand Developer, I led the logo design, color palette selection, and full brand implementation.
Logo Design: Created a custom mark combining the letters T and H into a geometric house symbol, representing home, security, and ownership.
Color Palette: Defined a confident visual identity using blue (#0b58db) for trust and stability, balanced with black (#1a1a1a) and white (#ffffff) for contrast and professionalism.
Typography: Chose Montserrat for its clean, approachable forms that reinforce the brand’s modern and reliable tone.
Applications: Applied the brand consistently across corporate materials, marketing assets, merchandise, and physical signage for both interior and exterior environments.
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The finalized identity established Title Haven as a credible and forward-looking brand within the real estate market. The unified visual system created a strong presence across all platforms, improving recognition, professionalism, and trust with clients and partners alike.
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Illustator
Photoshop
