Collaborate with Swap It, a car show app designed to connect automotive enthusiasts, to build a bold and recognizable brand identity. The goal was to create a logo and visual system that captures the excitement, nostalgia, and community-driven spirit of car culture.

As the Contract Designer and Brand Developer, I created the logo, visual language, and brand applications.

• Logo Design: Designed a bold, retro-inspired wordmark that blends modern energy with classic automotive aesthetics.

• Color & Typography: Selected a vibrant yellow and teal palette paired with expressive script lettering to evoke motion, warmth, and connection.

• Tagline Integration: Crafted the tagline “Make That Connection” to reinforce the brand’s mission and complement the logo across all touchpoints.

• Applications: Extended the brand across event banners, digital marketing materials, and merchandise, including apparel designs that amplify visibility at car shows and community events.

The final identity system gave Swap It a distinctive, high-energy visual presence that stands out in the automotive space. Its cohesive design and nostalgic flair effectively communicate the brand’s mission of bringing enthusiasts together through shared passion and connection.

• Illustator

• Photoshop