I partnered with Bridal by J, a boutique bridal dress shop, to establish their visual identity and online presence. My work focused on two main areas: creating a cohesive brand logo and building a professional website that reflects the elegance and personality of the brand.
Logo & Branding
I designed a custom logo featuring a flowing “J” surrounded by delicate floral elements. The design emphasizes elegance, femininity, and an organic flow. These qualities align with the brand’s core personality. To support brand consistency, I also developed a Brand Style Guide, which defines:
Fonts: Prata (primary) and Avant Garde Gothic (secondary)
Personality Traits: Elegant, Flowy, Floral, Organic
Color Palette: Pebble, Fossil, Crepe, Blush, and White
This guide ensures the brand maintains a consistent and recognizable identity across all platforms and marketing materials.
Website Development
Alongside the logo and branding, I built their website. The site was designed to reflect the same sense of sophistication and softness captured in the branding. I prioritized clean layouts, soft neutral tones, and a seamless user experience. The website provides an elegant digital space for brides to explore the shop’s offerings, aligning with the emotional and aspirational aspects of the bridal journey.