Infographics, Guides, & eBlasts
Logos & Branding
The Sweat Sanctuary
I collaborated with Sweat Sanctuary, a fitness and wellness brand, to create a distinct and modern visual identity that balances strength with serenity. My work included designing the logo, defining the color palette, and establishing cohesive branding guidelines.
Logo & Branding
The Sweat Sanctuary logo combines bold simplicity with symbolic strength. The initials “SS” were paired with barbell-inspired shapes to subtly reflect fitness while maintaining a minimalist aesthetic. The logo was designed in multiple variations (vertical, horizontal, dark, and light backgrounds) to ensure versatility across applications.
The chosen color palette—deep forest green, muted gold, soft gray, and blush—communicates both energy and calm, capturing the essence of Sweat Sanctuary as a space where hard work meets balance.
Typography was set with New Order Light and New Order Regular, blending elegance with clarity, reinforcing the brand’s modern and approachable tone.
Applications
The branding system was designed to be flexible and adaptable, supporting:
Digital Presence: Clean, professional visuals for the website and social media platforms.
Studio Materials: Logos and colors ready for signage, promotional posters, and class schedules.
Merchandise: Apparel and accessories that carry the brand’s sophisticated and fitness-forward aesthetic.
Bridal by J
I partnered with Bridal by J, a boutique bridal dress shop, to establish their visual identity and online presence. My work focused on two main areas: creating a cohesive brand logo and building a professional website that reflects the elegance and personality of the brand.
Logo & Branding
I designed a custom logo featuring a flowing “J” surrounded by delicate floral elements. The design emphasizes elegance, femininity, and an organic flow. These qualities align with the brand’s core personality. To support brand consistency, I also developed a Brand Style Guide, which defines:
Fonts: Prata (primary) and Avant Garde Gothic (secondary)
Personality Traits: Elegant, Flowy, Floral, Organic
Color Palette: Pebble, Fossil, Crepe, Blush, and White
This guide ensures the brand maintains a consistent and recognizable identity across all platforms and marketing materials.
Website Development
Alongside the logo and branding, I built their website. The site was designed to reflect the same sense of sophistication and softness captured in the branding. I prioritized clean layouts, soft neutral tones, and a seamless user experience. The website provides an elegant digital space for brides to explore the shop’s offerings, aligning with the emotional and aspirational aspects of the bridal journey.
Title Haven
I partnered with Title Haven, a real estate services company, to design a professional and trustworthy brand identity that communicates stability, reliability, and modernity. My work included creating a custom logo, defining a cohesive color palette, and building out branding applications across both digital and physical platforms.
Logo & Branding
The Title Haven logo was built around the concept of home and security, combining the letters T and H into a clean, geometric house symbol. This design reinforces the brand’s focus on property and ownership while maintaining a polished and professional aesthetic.
The branding uses a confident color palette of blue (#0b58db), black (#1a1a1a), and white (#ffffff). Blue symbolizes trust and stability, while the bold black and clean white provide balance and versatility. The Montserrat typeface complements the logo with a modern, approachable look.
Applications
The Title Haven branding was applied across multiple touchpoints to ensure consistency and impact:
Corporate Identity: Logo lockups for use in digital and print communications.
Branded Merchandise: Apparel, mugs, notebooks, and hats, helping extend the brand into everyday use.
Office Signage: Bold 3D logo installations for both exterior and interior spaces, reinforcing brand presence in professional environments.
Marketing Materials: Versatile logo variations adaptable for different backgrounds and applications.
Swap It
I collaborated with Swap It, a car show app designed to bring enthusiasts together, to establish a strong and recognizable visual identity. My work centered on creating the logo and developing the brand’s overall look and feel.
Logo & Branding
The Swap It logo was designed to capture the spirit of connection and automotive culture. Using bold, retro-inspired typography with a vibrant yellow and teal color palette, the branding communicates both energy and nostalgia—qualities that resonate with the car enthusiast community.
The tagline, “Make That Connection,” reinforces the brand’s mission while pairing seamlessly with the visual identity. The logo was designed to be versatile and impactful across digital, print, and merchandise applications.
Applications
To showcase brand flexibility and recognition, the logo and branding were extended across multiple touchpoints, including:
Event Assets: Banners and promotional graphics that highlight Swap It’s identity.
Digital Presence: App branding and marketing visuals that emphasize community connection.
Merchandise: T-shirt designs that integrate the logo, tagline, and car illustrations, creating a strong brand presence at shows and events.