Create a custom animated bumper to conclude Facebook’s (Meta’s) global internal training videos. The goal was to build a cohesive motion identity that tied multiple live-action training modules together into one seamless, branded viewing experience for employees worldwide.

As Creative Lead, I directed the visual tone and motion system for the project, ensuring the animation reflected Meta’s minimalist design language and met corporate brand standards.

• On-Site Collaboration: Worked on location near Facebook’s Menlo Park campus during a multi-day shoot, collaborating directly with producers and internal teams to align the animation with live-action sequences.

• Animation & Design: Designed and animated the final bumper featuring clean transitions, subtle gradient motion, and Meta’s signature typography to create an elegant, forward-looking finish.

• Creative Direction: Oversaw the production pipeline from storyboards to final render, ensuring consistency across all video deliverables in the training suite.

The animated bumper was adopted across Meta’s global training video suite, providing a consistent, professional close that elevated the brand’s internal learning materials. The project strengthened the visual cohesion of Meta’s educational content and demonstrated precise motion design, on-brand storytelling, and cross-department collaboration.

• Illustator

• After Effects

• Audition