Brand Identity, Visual System, and Landing Page

  • Develop a complete brand identity and digital design system for MT Design, a real estate, renovation, and interior design company. The goal was to create a cohesive visual language that communicates trust, craftsmanship, and a refined sense of space across both digital and print platforms.

  • I was contracted to create multiple logo variations and a brand identity that could be used across web and social media.

    • Brand Identity: Designed the MT Design logo and wordmark, incorporating organic elements and hand-drawn textures to symbolize the connection between architecture and nature.

    • Visual System: Built a flexible design system using a warm, earthy color palette and layered textures to convey sophistication and authenticity.

    • Iconography & Typography: Developed a custom icon set and paired Open Sans with Honey Script to balance professionalism with a personal, welcoming tone.

    • Website Design: Designed a clean, structured landing page highlighting MT Design’s three core service areas—Real Estate, Renovation, and Design—with clear navigation and strong visual hierarchy.

    • Social Media Design: Produced Instagram templates to extend the brand identity digitally, maintaining consistency between web and social platforms.

    • Art Direction: Combined architectural sketches, photography, and color studies to create a brand aesthetic that blends design precision with human warmth.

  • The final identity and digital assets established a professional, inviting online presence for MT Design. The cohesive brand system elevated the company’s credibility and visual impact, reflecting its values of quality, detail, and thoughtful design.

    • Illustator

    • Photoshop

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