Develop a high-energy promotional video for YEET, celebrating the platform’s rapid growth and creator milestones. The goal was to translate key achievements, such as one million downloads, community expansion, and new feature launches, into a dynamic, visually exciting narrative that energized both users and the brand’s online presence.

As Creative Director and Motion Designer, I led the concept, design, and execution of the video’s fast-paced visual storytelling.

• Creative Direction: Conceptualized a bold narrative structure that highlighted YEET’s evolution and community impact through rhythm, pacing, and tone.

• Motion Design & Editing: Designed animated sequences using expressive typography, logo animation, and rapid transitions to convey excitement and progress.

• Sound Design & Rhythm: Aligned motion and transitions to an upbeat soundtrack, enhancing viewer engagement and emotional momentum as each milestone was revealed.

• Brand Integration: Applied YEET’s bright color palette, energetic visuals, and social-first design language to ensure perfect alignment with the brand’s identity and culture.

The final video became a celebratory centerpiece for YEET’s community and brand communications, amplifying engagement across social channels. Its polished motion design and narrative pacing transformed company achievements into a fun, shareable expression of collective success, reinforcing YEET’s reputation as a vibrant, creator-centered platform.

• After Effects

• Illustator

• Photoshop